(Image: Expedia)
Few places in Brazil has a concentration as great accents, languages and ethnic groups: Ipanema, or Ipa, how as Locals who are born in the South Zone of Rio de Janeiro affectionately call, is a large cauldron with much charm.
Cradle of trends for Brazilians and Cariocas from others regions, The Ipanema Soul is mandatory in Brazil Fashion Style. Get on business in Brazil and Rio de Janeiro and opening a flagship in Ipanema and to do the simple but stylish resident use their clothes or accessories is guarantee to get success in Brazilian fashion market. Natural brands of Ipanema as Osklen, Reserva, and Farm often dictate trends here.
Book two days to enjoy Ipanema, a day to devote to the beach, its boardwalk and sunsets and another to meet the charming local shops.
Forget your warm clothes, closed shoes or pants, even jeans in Ipanema, even in winter. The official look is casual, often stripped and slippers. But make no mistake, behind the simplicity and detachment, there is always a pair of shorts and T-shirt that does not fit the budget of many Brazilians.
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Cariocas will not visit the beach with towels, beach chairs, umbrellas or cold packs. No, the locals are not like their neighbors São Paulo. A hat or cap and a bottle of water, sunscreen, and sunglasses are essential and enough to blend well. But remember: Ipanema is an international place, and many tribes and no one will care or stare differently for you with a beer cooler or dress shirt in the middle of the beach. Be happy and if you want, do things your way! Life is too short, do you agree?
Where to stay
Ipanema has a lot of interisting and charming places for your stay in Rio. We had selected some options to show you for all budgets. Let's begin?
Loacated in Front of Arpador Beach, this small and cool hotel offer to your guests apartments, breakfast and meals on the broadwalk, in front of the beach. You can feel the smell of the sea and pray looking de sunset on the summers. Check here reviews from this hotel and availability at book.com
2. Hotel Fasano
The most celebreted, preferred by international artists visiting Rio, This Design Hotel is the actual symbol of Ipanema fashion way of life. In front of Ipanema Beach, all apartments has view to the beach. The highlight is your pool deck in the roof top. Check here the availability and reviews at book.com
Near to General Osório Square, Subway Station and beach, this small hotel is confortable and charming ideal for those who want to save money. Check reviews from guests and availability at book.com.
Between Rodrigo de Freitas Lagoon and Ipanema Beach, this kindly hostel is near of bars and fancy Ipanema restaurants. Perfect for travelers whose want make friends and save money, this hostel could be a good place in Rio to stay. Check reviews and availability at book.com.
Located on beach block on Prudente de Moares St, This luxury flat is a perfect place on Ipanema Beach to stay whith style, and confort. The Wave is most modern and newest buildingin all region. Check the availability and reviews at book.com
Things to do in Ipanema
The beach of Ipanema is undoubtedly the hottest of Rio de Janeiro (That's right! No, not Copacabana!) Your boardwalk is a parade of beautiful people, at peace with life and hipsterstourists. Walk in his promenade on sunny days from Monday to Monday is undoubtedly one of the great attractions of the place.
(image:cidadedorio.com)
To mix with the local wildlife and you will surely start to feel more handsome or beautiful! Without exaggeration, you will hardly see so many beautiful people per feet elsewhere in the world.
In late afternoon summer in Arpoador, which is at the end of Ipanema, between 19: 30h and 20: 00hs, sit on the rocks stretch up and marvel at the sunsets at sea, more beautiful than you probably have the opportunity to see in your life. Celebrate with others clapping when the sun is on the horizon coming down, some locals thinks that it's tacky, but don't worry, after all, you are a tourist!
Touring skates, longboards, skateboards and bicycles (you can rent one in almost every corner of Rio- go bike Rio) are a great choice for sightseeing in the neighborhood of our beloved poet Vinicius de Moraes. On Sundays, the avenue closes and the boardwalk expands becoming a large park next to the beach, is chilling!
(Vídeo: Virgílio Vilas Boas)
On the beach, the tribes are well segmented according to the Life Guard positions: Between 08/09 posts you find the sculptural bodies gls audience that frequents the site and between 9 and 10, you will find the hipsters and hypes. Get ready because thhe relaxing smells comes not only from the sea, if you understand me.
The mains streets and squares of Ipanema
Leaving the Vieira Souto Avenue seaside, with the most expensive square feet of Rio, a few streets deserve your attention and your visit.
(Image: ig.com)
The Farme de Amoedo St, starts at the beach and going to the Rodrigo de Freitas lagoon (is this dear reader, Ipanema is between the sea and a lagoon, abusing the right to be so beautiful) is the GLS stage, parading with style and frequents the bars, restaurants and hotels. The stretch between the Prudente de Moraes Street and Visconde de Pirajá St is theground zero of Rio's gay scene.
For your shopping, you can spend hours in numerous galleries and Flag national Ships that spread at Visconde de Pirajá Avenue, between the General Osorio and Nossa Senhora da Paz Square and the Jardim de Alah on the border with the most wanted neighborhood for locals.: Leblon.
Enjoy an ice cream in Soveteria Italia (one of the most traditional of Rio) it is spread over multiple addresses and have an ice cream white cheese with guava syrup, mainly seemed weird .. but worth it!
Still in Visconde de Pirajá St, at number 43, you will see the first Bob's Brazil (Fast food Rio Network), it is worth visiting the store, which is vintage, has a different menu of other chain stores and is quite charming, it is the affective memory of most of Local's south zone in the range of 50-60 years, who remember his time of "teenagers". Enjoy also to take a leap of Livraria da Travessa, famous network local bookstores.
If you are with your limitless credit card, indulge in more expensive international and national brands in the most luxurious street of Rio de Janeiro: The Garcia D'Avila St.
Sunday at General Osório Square, you will find an outdoor fair with works of art and other tacky depicting the scenery and Carioca culture. You will also find, crafts, accessories and clothing. Believe: There really cool things for you to build your official look of Rio de Janeiro.
Heading toward the beach, from Thursday to Sunday from 11am to 20hs, in Teixeira de Melo Street, the Nightclub Galeria Café opens the Bazar Café, with clothing designers and artists, very very funky. Well worth the visit.
You can reach Ipanema Metro, and there are several bus lines that pass by Prudente de Moraes St and Visconde de Pirajá St Ipanema is 15,5 ,miles, from Galeão International Airport and 8miles from Santos Dumont National Airport.